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Marketing Manager

IM/TMA, LLC, a full-service strategic marketing and creative agency based in Southern California

This position will develop, execute and manage the company’s strategic marketing plan.

This individual will manage design and production of planned marketing programs by performing the following duties personally or through subordinate supervisors:
Assists in establishing strategic marketing plans with sales team, to achieve corporate objectives for products and services.
Develops and executes medium and lower priority marketing campaigns to achieve stated objectives regarding revenue, profitability and market share.
Help manage marketing budget.
Plan and oversee execution of promotional activities including print, electronic media, trade shows, direct mail and strategic alliances to generate cross-referrals .
Negotiate contract terms with outside agencies, strategic partners and suppliers.
Communicate with outside advertising agencies on ongoing campaigns.
Manage development, production and distribution of promotional and collateral materials to support sales and marketing programs.
Analyze marketing programs and adjust strategy and tactics to increase effectiveness.
Plan and conduct market research to identify opportunities for increased sales.
Maintain customer database and approve the use of internal and external mailing lists.
Review analysis of marketing surveys on current and new service offerings in order to recommend future business development.
Manage medium and lower priority marketing campaigns from creative briefs to creative approvals to tactical implementation to post campaign reporting.
Disseminate campaign results and findings to the entire IM/TMA Team.

Strong organizational and time management skills, including handing multiple projects simultaneously; meeting tight deadlines; and reacting quickly and smoothly to changes.
B.A. in Marketing, Communications, Business or equivalent (MBA preferred)
Minimum of 7-10 years of experience in marketing, strategic planning and brand management
Outstanding verbal and written communication skills
Exceptional ability to design and craft sophisticated marketing plans
Experience in marketing major brands including writing briefs and strategic planning
Proven track record in market research techniques and analysis
Excellent interpersonal skills
Superior organization and project management skills
High level of corporate professionalism, maturity and political savvy
Ability to influence all levels of the organization

Commensurate with experience

Interested candidates, please email resume and cover letter to careers@imtma.net

562.437.4195

235 E Broadway 10th Floor
Long Beach, CA 90802
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