Home > Our Approach
Sometimes just one idea can change the way you do business. The way you communicate to customers or how well they understand the products and services you offer. At IM/TMA, our business is developing ideas and customers. We begin by looking closely at where you are and where you want to be. Then using our strengths and our experience we develop solid marketing strategies that orchestrate elements of web, video, press and print to help you and your business travel further than you’ve ever imagined.
When a prospective client approaches IM/TMA with a problem they are trying to solve, or to enhance something that has a successful track record already, we immediately place a value on the trust that we strive to earn from that client. Thoughtful attention is dedicated to making sure we develop marketing strategies that are measurable, realistic to execute and are derived from proven best practices, careful research and sustainable. This approach creates a relationship that borders on partnership because in the end our clients view us as an indispensable extension of their business. We’re real people with families, challenges and we won’t hesitate to share with you an opinion, an outside-the-box idea or a horror story about something we’ve learned because it didn’t work.
Project Management
IM/TMA utilizes Basecamp, a web-based powerful project management system to manage our client’s projects. This system supports strong collaboration, sharing and secure easy access to files and other assets. It enables us to deliver simple and complex completed projects on-time and reduces our client’s costs due to the efficiencies contained within the system to circulate and communicate milestones, to-do-lists, messages and feedback. Each client is given a Basecamp account that they can use for multiple projects at no additional charge. It’s one of the many perks of being an IM/TMA client.
Freshbooks
IM/TMA utilizes Freshbooks for time tracking, billing and accounting. This web-based billing system was designed especially for creative agencies who have to keep track of time spent on client projects and who utilize a collective of freelance marketing experts, graphic designer, copywriters and direct employees. The system enables the client to login to a secure account and immediately view all unpaid invoices, paid invoices and to view real-time hourly time entries relating to their project. It offers the option to pay by check, credit card, PayPal, or wire transfer. Any items that may be incorrect can be disputed at the point-of-delivery. This transparent system keeps us organized and our makes our clients informed and happy.
What We Do:
Website Wireframe Development
Social Media Marketing
Search Marketing and Google Analytics
Website Design
Application Development
Venture Marketing
Search Engine Marketing
Photography – Stock Images
Portraits and Headshots